In the present world of cut-throat Internet marketing, you need all the help you get. So why not cut down on the time needed to create new unique content? This is probably the most time consuming part of your website building process.
Save time writing content so you can promote your site or business in other ways. Use the time, money and energy you're saving to keep your site design looking as good as it can. Or you can use your free time to relax and unwind, it's up to you. Such is the beauty of this free if you are constantly updating with fresh textual content. The more unique, useful text you offer your visitors, the more people will stay on your site, and keep revisiting over the long haul. Offering your visitors an unlimited flow of fresh content is the best long term strategy for securing 'sticky' traffic to your website or blog. If you are focusing repeatedly on related subject matter (which you should be doing if you are focusing on a limited niche) then you would do well from an SEO perspective to cover a wide range of different ways to talk about that subject matter.